Vendor Spotlight

SJC Farmers Markets is the premier destination for fresh fruits and vegetables and much more in the San Joaquin Valley. What truly sets

us apart is our dedicated vendors, who rise early each weekend to

set up their booths and provide the highest quality products to our valued customers. Each month, we spotlight a different vendor,

allowing you to learn more about the hardworking individuals who make our market the best in the region. Join us in recognizing their creativity and passion for their craft that make us the standout choice of farmers markets in the San Joaquin Valley.

Zesty Urban Farms

Zesty Urban Farms is owned and operated by John Livria. His farm is located in Merced California, where he also resides. John has been farming micro-greens such as broccoli, cabbage, kale and radish for around 4 years and he even dehydrates and sells a concentrated powdered version of his micro-greens. John has been a vendor at the Weberstown Farmers Market in Stockton since December of 2023 but sells his products at other markets in the areas as well. John was initially drawn to farming micro-greens because of their high nutritional content and recommends them in wraps, salads, sandwiches and smoothies. Next time you are at the market stop by and pay him a visit!